Frucor Beverages Australia, which has been a subsidiary of Suntory Beverage & Food Ltd since 2009, will now be known as Frucor Suntory.
Frucor Suntory Group CEO Jonathan Moss says the decision to take on the Suntory name came from within Frucor.
“We wanted to acknowledge and reinforce the opportunities that have come from being part of Suntory,” he said.
“Suntory has invested heavily in our business while supporting our local leaders, local culture and local brands, so we’ve had the best of both worlds.
“We’re very proud of what we’ve achieved together and see the linking of our names as a representation of our combined strength as well as the unique entrepreneurial spirit of both Frucor and Suntory.”
Mr Moss says the new brand will also allow the company to incorporate Suntory’s global name recognition into business activities in Australia and New Zealand.
Other than the visible brand changes, there is no change in ownership and no change in staff. Frucor Suntory will continue to operate in its existing structure.
Founded in Japan in 1899, Suntory is said to be one of the world’s most innovative food and beverage companies, employing 38,000 people through 321 group companies.
Frucor Suntory employs nearly 1,000 people across Australia and New Zealand and has a portfolio of more than 30 brands, including V, Just Juice, Fresh Up, Sparkling OH!, OVI and Maximus.