New CEO joins the Cashreward journey

Bernard Wilson is the newly appointed Chief Executive Officer of Cashrewards, Australia’s leader in cashback rewards.

Mr Wilson has an extensive amount of experience in loyalty, data, digital marketing and e-commerce – recently running loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX.

Additionally, Mr Wilson also has experience in data science and artificial intelligence leader Quantium, where was responsible for for commercial and go-to-market leadership for its banking and wealth product offering, including its push into FinTech.

Chairman and founder of Cashrewards Andrew Clarke says: “As Cashrewards continues to grow strongly, we are committed to deepening the quality and expertise in our leadership team and the opportunity to work with an executive of Bernard’s expertise and experience was too good to pass up.”

“Bernard’s unrivalled combination of commercial, digital marketing, e-commerce, loyalty and data skills make him the perfect leader for Cashrewards and I am the confident he will spearhead our team to further success.”

Mr Wilson says: “It’s a privilege to join Cashrewards at such an exciting moment in its journey.

“What Andrew, Iain and the team have achieved in such a short period of time is incredible and the foundations are first class. This is a truly customer-centric business, leveraging data and technology to drive great outcomes for both brands and consumers simultaneously.

“We offer consumers a way to save with zero hassle and no strings attached, while helping brands reach their audience based on a granular understanding of what our members want, when they want it and the offers that will motivate them.

“With so many potential growth avenues, the key challenge will be to stay focussed on the best opportunities for customers and brands,”

Cashrewards was also pleased this week to announce a strategic alliance with MoneyMe allowing the digital consumer credit fintech’s Freestyle customers to earn cash back on purchases made online or in store using their Mastercard at more than 1,400 participating merchants. The alliance, which is one of a range of initiatives to grow Cashrewards fincommerce eco-system, will launch before Christmas 2020 and will further grow Cashrewards membership reach.

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