Bickford’s is appointing Our Revolution as its consumer branding agency to tackle key components of its innovation growth, following a pitch process.
The branding agency’s remit will span brand strategy and identity, packaging design and an above the line campaign for Bickford’s Group.
“Bickford’s is an exciting iconic Australian consumer business, with an ambitious, progressive attitude to the future,” Client Services Director of Our Revolution, Diana Yako says.
“Their strategic approach to building a brand makes this partnership an ideal fit for our agency and we’re delighted to be working together to help achieve their commercial ambitions.”
Sales and Marketing Manager at Bickford’s Group Chris Illman adds: “It is an exciting period of growth for the business.
“We are committed to our reputation of innovation and quality by investing in brands that build emotional connections through authenticity and story-telling and this is strengthened by partnering with those who understand and align with our brand ethos.”
Additionally, Our Revolution was appointed the consumer branding agency for My Muscle Chef at the end of 2020.