The game is also being released in tandem with new CP research that reveals 83% of Aussies underestimate the sheer volume of deliveries their local courier makes each day.
“As one of Australia’s most recognised and largest franchise businesses, CP looks forward to celebrating Franchise Appreciation Day every year,” says Chief Operations Officer at CP, Phil Reid.
“Our franchises are the face of the business, showcasing their personalities and demonstrating our values to the community. For them it’s not just about delivering a parcel, they are key to our ongoing success which cannot be underestimated.
“This year, we thought we would put Aussies in the shoes of our franchisees, to raise awareness of the many challenges they face daily, particularly during the parcel volume spikes in lockdown.”
How to play
Super Delivery Heroes is a free lo-fi-style, desktop game that is a throw-back to the much-loved games of the 1990s and early 2000s, such as Super Mario Brothers.
Users will play as local couriers, and work against the clock to deliver hundreds of parcels, all while battling the obstacles that couriers typically navigate every day. Obstacles include dog attacks, traffic, road accidents and road closures, and barriers preventing the delivery of a parcel, such as a closed business or a resident not and unable to sign for an order.
On average a CP franchisee will perform around 120 deliveries and 30 to 50 pickups per day. The CP survey of 1010 online shoppers shows that more than half of Australians (57%) think a courier marks up to 60 deliveries a day, while 83% think they make up to 100 deliveries a day.
Just 6% of respondents believe couriers make at least 120 deliveries a day.
Additionally, CP asked respondents what percentage of parcels they think online shoppers allow couriers authority to leave outside their door. Only 5% of parcel deliveries are marked ‘authority to leave’. However, 61% thought more than 50% of parcels are given ‘authority to leave’ options.
“On Franchise Appreciation Day, we are celebrating the hard work of our franchisees,” says Mr Reid.
“We encourage Aussies to continue to support their local couriers by approaching every interaction with understanding and patience, as our industry continues to face increasing parcel volumes each day, particularly during lockdowns and as we approach Christmas.”