Saturday, June 15, 2024

RE:Made, Australia’s first retail media event

Retail media represents one of the biggest transformations in the marketing and media world, offering new revenue drivers for retailers and an opportunity for brands to use unique customer data with direct connections to conversion and sales, as well as more relevant ad targeting for consumers.

Creating new advertising opportunities across retailers’ own platforms (on and offline) has obvious benefits, and monumental potential, but as with any technology-led change, the complexities need due consideration and careful navigation.

RE:Made focuses on the key issues facing organisations in their adoption of this emerging sector. Learn how the biggest retail media networks in the world have built their offering, hear case studies from companies who are successfully making inroads, and gain a nuanced understanding of the pitfalls and potentials in the space.

The event will unpack the critical issues as they play out for retailers, brands, agencies and technology partners, with a focus on applicable use cases that are relevant for senior decision-makers across the marcomms ecosystem.

By the end of the day, delegates will have gained actionable insight into a range of essential topics: how to manage customer identity, first-party data, the evolving tech stack, privacy, brand safety, governance and establishing value across the ecosystem.

Be informed about the latest developments, trends, and best practices to ensure no matter where you are in your retail media journey you can make informed decisions about how best to capitalise on this powerful new sector.

There are 22 speakers, including an international keynote. Hear case studies from companies successfully making in-roads and learn the pitfalls and potential in the space.

  • Chemist Warehouse, Criteo and Meiro present the case study showing how data is the secret sauce driving their success in retail media.
  • Shopify, Lion, Sonder and Veridooh share their expertise on how to value retail media for buyers and sellers.
  • International retail media evangelist Colin Lewis reveals the strategy powering the world’s biggest retail media networks, and for the first time on stage, the secrets of their success.
  • Zitcha, Dentsu Creative, Hatched and Zoo Republic explore how to achieve creative cut-through in retail media.
  • IAB Australia unveil the results of their research into the State of the Retail Media Industry in Australia.
  • Citrus, oOh!, Brandcrush and CTG offer a guide to business transformation for the sector.
  • PwC offer insights into the building blocks of retail media growth.
  • Q&A with the leaders of Cartology, News Corp, Coles 360 and Mercato answering your questions live.

Event details

Date: Wednesday, 2 March 2023

Time: 1:00pm – 7:00pm

Location: NSW Teachers Federation Auditorium, 37 Reservoir Street, Surry Hills NSW 2010

For the full program, registration and more information, visit remade.net.au and remade.net.au/post/introducing-re-made.

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