Thursday, May 30, 2024

Same-day delivery: is it really a priority for customers?

The phrase ‘same-day delivery’ is being used increasingly as the tag line to attract customers to businesses.

However, do online shoppers really want same-day delivery?

New research by Hubbed, reveals just one third of shoppers collect their parcels the day they are ready for pick up.

Specifically, 36% of online shoppers picked up their parcels on the day they were delivered to collection points. 47% of shoppers collected their parcels two to four days after arriving at a collection location, and 17% waited five or more days.

“Our findings suggest that the majority of our collection customers do not consider same-day deliveries a priority,” says CEO and Founder of Hubbed, David McLean.

“Instead, we think most shoppers choose same-day delivery as more of a guarantee that the delivery will arrive. They seem to also view collection points as a means of storing their parcels securely until they are ready to collect them at a time that suits them.

“This is extremely helpful for retailers, some of whom have been prioritising same-day delivery services which whilst important should be supported with a convenient click and collect network.”

Hubbed’s network of collection locations include 7-Eleven stores, BP service stations, Pack and Send, Repco and independent retail outlets.

The collection data shows that after-hours parcel collection is popular with 45% of individuals opting to pick up parcels from 3pm onwards.

Mr McLean adds, “While online shopping will continue to grow, Australians are seeking options for secure, reliable and sustainable parcel collection close to home.

“Hubbed’s network of more than 2000 locations Australia-wide allow customers to collect parcels from convenient locations, many of which are open 24/7, offer parking and are free from queues.

“The service reassures consumers that their parcels are held in a secure, local storefront until they are ready to collect.”

Hubbed’s full collection network data and PUDO eBook can be found here.

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