Monday, June 17, 2024

Smith’s launches fast food-inspired range

Smith’s has teamed up with Subway, Red Rooster and Mad Mex to launch the new Smith’s Taste Icons range.

Available for a limited time only in supermarkets from this month, the new range comes in five flavours:

  • Smith’s x Subway Crinkle Meatball Sub 150g (exclusive to Coles)
  • Smith’s x Subway Crinkle Pizza Sub 150g (exclusive to Woolworths)
  • Smith’s x Subway Crinkle Chicken Teriyaki Sub 150g, 45g (exclusive to independent retailers)
  • Smith’s X Red Rooster Crinkle Reds Fried Chicken Burger 150g, 80g (available nationally)
  • Smith’s X Mad Mex Double Crunch Hot Sauce 150g, 80g (available nationally)

“We’re really excited to be partnering with three iconic restaurants – Subway, Mad Mex and Red Rooster – for the launch of what is our biggest brand collaboration yet,” says Smith’s Marketing Manager Sam O’Donnell.

“Smith’s is famous for its flavours, so of course we jumped at the opportunity to bring a unique range of flavours to life on our iconic crinkle cut chips.”

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