The Board of Strikeforce AMC has completed the acquisition of The Blueprint Group, the sales/field marketing group that includes brands such as Powerforce, CCS, AusRep and Extravert.
Strikeforce MD and CEO Matt Lloyd says the acquisition will benefit both groups.
“[We’ll be] stronger together by combining complementary strength, breadth and depth of coverage, with differentiated services for clients,” he said.
“We’re delighted to welcome the Blueprint family of staff and services to the Strikeforce Group.
“It creates a new, innovative and insight-led provider of integrated shopper, digital and consumer activation services.”
Capabilities to drive sales
Strikeforce says capabilities and experts will be able to offer client partners:
- Actionable insight
- Concept/creative development, supported by digital marketing, and path to purchase experiential marketing
- Space/range planning
- “Flawless” in-store sales and merchandising/in-outlet brand activation
- The most informed thought leadership and “best-in-class, passionate execution”.
The ultimate aim, says Strikeforce, is to drive sales.
Business as usual
Mr Lloyd says Strikeforce is working closely with Blueprint CEO Vic Davies and the Blueprint management team to implement a “smooth, business-as-usual transition for all concerned”.
Mr Davies commented: “We see Strikeforce as the natural home for Blueprint. The combined breadth and services are exciting for staff, our client partners and our suppliers.
“A good cultural fit, along with complementary services, means we expect the transition process to quickly show the combined strength of the new business.”