Wednesday, June 19, 2024

Suntory Beverage & Food Oceania appoints Brad Erceg as COO

Leading beverage manufacturer, Suntory Beverage & Food Oceania[1] has appointed Brad Erceg to Chief Commercial Officer, as the company works towards the launch of its new A$3 billion Suntory Oceania partnership, alongside sister business Suntory Global Spirits.

With responsibility for the Australian and New Zealand sales teams, Mr Erceg will have stewardship for more than 40 marketing leading brands in market when the Suntory Oceania partnership is live from mid-2025 in Australia and 2026 in New Zealand.

“Throughout his 18-year tenure with Suntory, Mr Erceg has demonstrated exceptional leadership and expertise across various pivotal roles, including General Manager New Zealand and Sales Director New Zealand. His extensive experience in channel management, account management, revenue management, and category management uniquely positions him to drive growth and innovation in his new role.”

Suntory Beverage & Food Oceania CEO Darren Fullerton says: “Brad’s appointment to Chief Commercial Officer and his arrival as an Executive Leadership Team member is a testament to his talent, leadership capability and future potential beyond Commercial.

“His leadership skills and commercial acumen are well known inside and outside of Suntory, and he brings a fresh approach to navigating complexity while delivering growth for the business, its culture and people. He is a true Suntorian who will be a key driver in bringing the best of Suntory to Oceania.”

Mr Erceg says, “We have a clear vision of how Suntory can disrupt and ignite the beverage category across Australia and New Zealand. It’s a privilege to step forward and lead our amazing team through this transformation as we continue to deliver for our customers”.

Licensed Sales Director Gordon Treanor is recruiting a further 130+ roles to support the new Australian Alcohol Licensed Route to Market function – a new sales team responsible for bringing Suntory’s iconic alcohol portfolio to market from mid-2025.

“Former Chief Commercial Officer Drew Fairnham left Suntory in April 2024 with our best wishes and thanks for his contributions over the last three years. Mr Fairnham leaves Suntory on a high having achieved twelve supplier of the year awards in 2023 with the team.”

[1] Formerly known as Frucor Suntory.

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