Wednesday, January 19, 2022

Supermarkets among most trusted brands

Bunnings has emerged as Australia’s most trusted brand over the last year, according to the Roy Morgan Risk Monitor. ALDI was the second most trusted brand, with Woolworths third and Coles fourth.

According to Roy Morgan CEO Michele Levine, Coles was the “fastest mover” over the 12 months ending 30 April, to be “neck and neck” with Woolworths for the first time.

Coles CMO Lisa Ronson says this result is a “wonderful acknowledgement for our wonderful members of our Coles family who have been on the front line under the most challenging of circumstances”.

“The result vindicates our decision back when COVID first struck to become totally focused on our team and on what our customers and community really needed, and ultimately on our purpose to sustainably feed all Australians to lead healthier and happier lives,” she says.

Unsurprisingly given the top-four most trusted brands, says Roy Morgan, the retail sector emerged as Australia’s most trusted industry, with the supermarket sector second and consumer products third.

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