Friday, May 31, 2024

Taylors welcomes rugby players to the family

A two-year partnership between the Rugby Union Players’ Association (RUPA) and Taylors Wines sees Taylors become the exclusive wine partner of RUPA and presenting partner of a new people’s-choice award.

Taylors has long been a friend of Australian rugby and is currently the wine behind the Wallabies. This new partnership with RUPA extends Taylors’ involvement in the game and confirms their place as the rugby players‘ choice of wine.

Third-generation winemaker and Taylors Wines Managing Director Mitchell Taylor said he was thrilled to team up with rugby’s professional players.

“Taylors has proudly been the wine behind the Wallabies since 2015 and, in partnering with RUPA, we’re really excited to broaden the reach of our association with rugby,” he said. “We have some really innovative rugby-themed activations for the upcoming test matches in Australia and working with RUPA is another key plank in our strategy.”

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