Saturday, June 22, 2024

Tropic Co and Sophie Monk team up for National Prawn Day

Tropic Co has joined forces with Australian TV personality Sophie Monk to celebrate the Aussie Tiger Prawn on National Prawn Day (18 March).

The duo are encouraging all Australians to “slip an extra Tiger Prawn on the barbie”, and enjoy the “sweet” flavour of quality, fresh, in-season Australian Tiger Prawns.

Ms Monk says she’s as Aussie as a Tiger Prawn and is obsessed with how easy they are to whip up, even for a complete amateur in the kitchen like herself.

“I bring out some in a bowl when hanging out with [husband] Josh and friends by the pool, or when we’re having a relaxing afternoon bevvy,” she says.

“And if I feel like something a bit more spesh for dinner, there are so many easy ways to add Aussie Tiger Prawns to any dish. Hands down, one of my favourite things to eat.

“This National Prawn Day, get your mates over for a prawn feast, grab fresh Tropic Co Tiger Prawns at your local fishmonger or supermarket, or try my simple yummo Prawn Cocktail recipe all for yourself.”

Tropic Co Head of Sales and Marketing Matt Vince says the company is thrilled to celebrate National Prawn Day with Ms Monk.

“The quintessential ‘Aussie’, Sophie has an irreverent and warm sense of humour that Aussies love,” he says. “Sophie’s love for prawns is sincere, and we’re proud she is the face of Tropic Co for 2023.”

Ms Monk has featured prominently in Tropic Co’s recent creative campaign, “bringing out the ‘o’ of Tropic Co in a fun creative execution that reflects the Aussie ritual of enjoying prawns”. Four creative versions were produced for the above the line and digital campaign.


Tropic Co has recently launched a new 475g cooked Tiger Prawn MAP pack which is available in the fridge/chilled section.

For those looking for something ready to serve, a 280g ‘Peel and Dip’ product will be available for a limited time from National Prawn Day till Easter, featuring fresh Tiger Prawns ready to eat, paired with a tangy seafood sauce.

Both products will be available at Woolworths across the eastern seaboard.

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