Sunday, July 21, 2024

Uber grows advertising division with new appointments

Uber ANZ’s advertising division has expanded its leadership team, announcing the appointment of two female leaders.

Julia Edwards will lead the division’s Strategic Verticals and CPG team.

Reporting to Head of Advertising Michael Levine, Ms Edwards will lead a team of 10 across Australia and New Zealand to craft the advertising business’ product proposition tailored for the ANZ market, and ensure clients understand Uber’s “distinctive and powerful” advertising tools.

Once shortlisted for Women Leading Tech – Sales Award, Ms Edwards’ expertise spans integrated marketing strategy, programmatic technology, and consultative servicing.

“Uber advertising helps power people’s lifestyles, connecting brands and consumers authentically in the moments that matter as they navigate the real world,” she says.

“I’m excited to lead a team to empower our partners to leverage these everyday moments to connect with their audience across our ad products in an unparalleled and meaningful way during moments of high intention.”

Shalyce McLean has been appointed as the Agency Lead for Uber’s advertising offering.

Also reporting to Mr Levine, Ms McLean will focus on unlocking the advantages of the platform and bringing it to agency partners and their clients.

Having earned titles including Women in Media and Media iSalesperson of the Year, Ms McLean has a proven track record of driving business growth across multiple sectors, spearheading innovative initiatives, and leading teams through digital transformation.

“It’s an honour to join the growing advertising at Uber team, and it’s a privilege to scale an offering that I believe to be intensely compelling for the Australian and NZ market,” she says.

“Uber is a business that acutely understands how people move and eat and recognises the value advertising and media agencies offer.

“I look forward to working alongside our team of advertising professionals to drive mutually beneficial and sustainable growth for agencies, their clients, and our industry.”

‘Invaluable’ experience and skills

Mr Levine says Uber ANZ is thrilled to welcome Ms Edwards and Ms McLean to the team.

“Their extensive experience and leadership skills will be invaluable as we continue to grow our advertising business in Australia and NZ,” he says.

“Equipping our team with a dedicated strategic focus on our vertical offerings and relationship with CPG brands, alongside a new lead that focuses on developing and building a stronger relationship with agencies locally, I’m excited by the expanded opportunity to showcase the capabilities of our advertising surfaces to help brands and marketers look for innovative ways to engage with their consumers.”

Uber’s growth

The appointments come at a time of rapid growth for Uber’s advertising business.

In the past year, the company has appointed Nick Sargent, Head of Enterprise Restaurants, as part of the division’s leadership.

Uber has also launched several new advertising products in the region, including Uber Journey Ads with video, Sponsored Items across Uber Eats, Post Check-out video ads, playable ads and more.

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