Wednesday, May 29, 2024

Unilever dominates with 13 brands in Kantar Worldpanel global top 50

Thirteen of Unilever’s brands have been awarded spots in the Kantar Worldpanel’s top 50 most chosen FMCG brands.

The analysis of FMCG brands covers around one billion households and 300 billion shopper decisions across 39 countries. This data then measures which brands are being bought by the most consumers, most often.

The 13 Unilever brands that made the top 50 are Lifebuoy (third), Sunsilk (10th), Knorr (11th), Dove (12th), Lux (13th), Sunlight (14th), Pepsodent (18th), Surf (27th), Rexona (28th), Vim (29th), Brooke Bond (34th), Closeup (42nd) and Lipton (48th).

More than two-thirds of the Unilever brands in this list are Unilever ‘Sustainable Living’ brands. For the seventh year running, Unilever has also topped the GlobeScan/SustainAbility Leaders Brand Report, which was announced last week.
Unilever claims its most sustainable brands are growing at more than 50 per cent faster than the rest of the business, citing the increase is due to consumers’ attraction to ‘brands with a sense of purpose’.

“Increasingly, we see that people want to buy from companies and brands that not only have great products at the right price, but also fit with their values,” Unilever Chief Marketing and Communications Officer Keith Weed said.

“Our experience is that brands whose purpose and products respond to that demand are delivering stronger and faster growth. Our business is investment-led, innovation-led and sustainability-led. We will continue to invest in our brands to drive growth, popularity and consumer benefits while ensuring they are contributing positively to society and the environment.”

According to the company, Unilever’s Sustainable Living Plan commits to:

  • Helping more than one billion people act to improve their health and wellbeing by 2020.
  • Halving the environmental impact of Unilever products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

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