Saturday, June 15, 2024

Vegemite brings back collectible drinking glass

Vegemite has released limited-edition collectible drinking glasses to mark its 100th anniversary.

With two unique designs to collect, the 330ml glasses capture “defining moments” over Vegemite’s 100-year legacy. They are available in a collectible pack with a 150g jar of Vegemite.

Vegemite last released drinking glasses in 2003 in celebration of its 80th birthday. The brand recently polled its fans asking them to choose their favourite Vegemite memorabilia from a selection of items. 63% of respondents voted for the drinking glasses as their favourite item.

“We’re delighted to bring back a new edition of the Vegemite collectible drinking glass as a celebration of our brand’s remarkable journey over the past century,” says Bega Group Spreads Marketing Manager Jess Hoare.

“These glasses proudly capture the essence of Vegemite’s rich history. We hope Aussies are excited to add this to their kitchen cupboard or Vegmite collection.”

The drinking glasses will first be exclusively available at Coles within the retailer’s bakery section.

“Coles is proud of our strong relationship with Australia’s favourite spread, Vegemite,” says Coles General Manager Grocery Leanne White, “and we’re delighted to be offering our customers a 2023 edition of its iconic drinking glasses to help celebrate this massive centenary year.”

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