Monday, March 4, 2024

Violet Crumble shakes up the espresso martini

Fashion, lifestyle and FMCG licensed brand extension agency Asembl has brought Violet Crumble and Feminaè Beverage Co together for a “truly shattering twist” on the espresso martini.

According to the brands, the Feminaè Beverage Co Violet Crumble Espresso Martini blends the “unmistakable” Aussie Violet Crumble honeycomb flavour with a “luxuriously rich” blend of cold drip coffee made in Melbourne, “premium quality” vodka and “smooth” Australian cream.

Menz CEO Phil Sims says an espresso martini is almost as iconic as the famed Violet Crumble.

“Bringing these on-trend flavours together with Feminaè Beverage Co, is just another way to enjoy your favourite chocolate and honeycomb treat,” he says. “We love surprising our fans with new and exciting ways to enjoy Violet Crumble.”

Feminaè Beverage Co founder Adele Barbaro says her company is so thrilled to partner alongside one of Australia’s most iconic confectionery brands.

“We’ve worked very closely over the last year to create a delicious and indulgent product that I know Aussies will love,” she says.

The ready-to-drink 2lt Feminaè Beverage Co Violet Crumble Espresso Martini is presented in art deco packaging with rose gold detail and comes with a 30g Violet Crumble bar to shatter as a garnish over the cocktail.

It will be available to purchase from today (25 July) at 2pm (AEST) for $79.90 from while stocks last.

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