Tuesday, June 25, 2024

Woolworths feels the love on social media

The retailer has won the hearts of consumers on social media, making it the ‘most loved’ Australian retail brand according to the inaugural Australian NetBase Love List.

Woolworths is joined by Westfield, Myer, Bunnings and JB Hi-Fi in the top five Australian home-grown retail brands, while Coles came in at number six.

The ranking is part of a bigger NetBase Top 50 Love List, which takes a close look at brands across sectors that Australians express most love for in social media. NetBase use patented natural language processing technology to showcase the strongest, most positive consumer emotions towards brands.

“In retail, Woolworths is still winning the war on social against rival Coles in the NetBase Love List, with customers discussing the greatest value they can get from their Woolies supermarkets,” NetBase Chief Marketing Officer Paige Leidig said.

The automotive (16 per cent), retail (16 per cent) and technology (14 per cent) industries feature most within the overall Australian Top 50 Brand Love List, but that number is not reflected in the volume of mentions, with social media and SMS (71 per cent) taking up a significant piece of the pie before e-commerce (eight per cent) and technology (six per cent).

This report heralds the arrival in Australia of NetBase, a global leader in enterprise social analytics, as recognised by Forrester.

“We’re here to help companies understand how to enhance their social media strategy to meet business goals such as boosting customer engagement,” Mr Leidig said. “Social is no longer a ‘nice to have’, but should play an integral part in every business and marketing strategy.”

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