Cartology is rolling out a new in-store screen network across Woolworths, delivering over 14 million customer impressions weekly.

The new network will see over 1600 screens roll out nationwide from Q2, providing brands with “powerful” new ways to extend their creative into the physical store environment and drive a “seamless” customer shopping experience. 

The new screen network is located at the entrance of key everyday needs aisles, blending “captivating” full-brand creative with “dynamic” navigation, tailored to the individual store environment. Powered by a bespoke technology, the network delivers real-time, store specific directional messaging that guides customers down the right aisles for the advertised products. 

Poised to drive growth, the network has undergone “rigorous” testing, according to Cartology, with results demonstrating that 31% of shoppers are engaging with the network, while it’s proven to have delivered an average 17% sales uplift. 

Cartology General Manager of Product Steve Geelan says the new in-store screen network meets an opportunity for impactful and contextual in-store media.

“For our customers, it creates a more intuitive and engaging shopping experience with creative and navigation aiding their shop,” he says.

“For brands, it helps them win on both mental and physical availability, ensuring they are not only top of mind, but also easily discovered.”

Robbie Lawson, Cartology’s General Manager of Client Partnerships and Strategy across Everyday Needs, says this is an exciting new solution for Cartology’s clients, particularly in everyday needs.

“The perimeters of our aisles are high-dwell environments which aid customers as they navigate through the store,” he says.

“The new screens will play a key role in amplifying that shopping experience.

“What we have for our brand partners is a powerful creative canvas that can integrate above the line activity into the store environment, creating real excitement for our customers and measurable results for clients.” 

Cartology’s ongoing innovation in the store environment brings its total screens network to over 20,000 touchpoints for brands to connect with customers.