Australia’s online mega-sale, Click Frenzy, is returning today (18 June) with its first-ever end of financial year (EOFY) sale event.

Bringing together more than 300 of Australia’s “favourite” brands for one week of exclusive deals, Click Frenzy’s EOFY sale is promoted as the biggest online shopping event of the season.

Running from 18 June at 2pm (AEST) until 24 June, the new EOFY event is set to give shoppers “thousands” of opportunities to save across fashion, tech, home, beauty, travel and more, all in one place.

Major Australian retailers and brands including BIG W, Priceline Pharmacy, Dyson, Bonds, David Jones, Reebok, Seed Heritage, Kmart, The Good Guys, Baby Bunting and “hundreds” more will be offering EOFY savings, with shoppers able to access a mix of sitewide sales, exclusive online offers, and coupon codes.

Click Frenzy is also launching new limited-time Quicky Deals, including a seven-piece mystery cosmetics box for $19.95 (RRP over $150).

New ownership

The EOFY event marks the first major consumer campaign under the ownership of Australian e-commerce entrepreneurs Gabby and Hezi Leibovich, founders of Catch.com.au, Menulog and Scoopon, who acquired Click Frenzy earlier this year with plans to revitalise the Australian retail brand.

Backed by Australia Post as the major sponsor, the event aims to connect “millions” of Australian shoppers with great deals from leading retailers and emerging brands.

“EOFY has become one of the most important shopping periods on the Australian retail calendar, so it felt like the perfect opportunity to bring Click Frenzy back for consumers,” says Click Frenzy co-owner Gabby Leibovich.

“Australians are looking for value more than ever, and we’re excited to give shoppers a simple way to discover hundreds of great deals from brands they already know and love, as well as some new favourites.

“This is just the beginning for the next chapter of Click Frenzy. We want to build on the incredible awareness and trust the brand has built over more than a decade, while creating new opportunities for Australian retailers and better experiences for shoppers. Our first-ever EOFY sale event is an exciting first step.”

Shoppers can sign up as a VIP for free to unlock early access two hours ahead of the Click Frenzy EOFY launch at 12pm AEST.

As part of the event, Click Frenzy is giving away 10 free flights from Australia to the Maldives on Maldivian Airlines, and 5000 free Daniel’s Donuts.