Tuesday, June 18, 2024

Condom company offers new guide to SKYN-timacy

SKYN has launched its first Places of Intimacy Guide, which has been curated in partnership with GQ Magazine and Condé Nast.

The guide features 30 luxury boutique hotels with reviews from 10 couples spanning Australia, the US, Brazil, the UK, Poland and France.

Jeyan Heper, CEO of LifeStyles Healthcare, SKYN’s parent company, announced the local launch, which is the result of a nine-month, multi-million-dollar global PR and marketing campaign that celebrates intimacy.

“We see intimacy as synonymously linked with places and memories,” Mr Heper said. “What better way can we, as a sexual-wellness brand, show we truly know intimacy than by giving consumer couples an intimate experience they’ll remember forever?

“We’ve tweaked the standard approach of hotel reviews, encouraging our couples to document those special intimate moments shared when travelling, with a view to inspiring others to rediscover each other in new places.”

In June 2017, SKYN kicked of its Australian competition and couple-recruitment phase, inviting couples from around the country to buy SKYN products and enter for their chance to win a dream drip rating the best hotels to get intimate. Among thousands of entrants, two Aussie couples were chosen by SKYN to embark on their intimate journey.

During the two-month competition period, sales of SKYN condoms and lubricants spiked significantly, making SKYN the fastest-growing sexual wellness brand in the country (IRI-Aztec MAT 21/1/18 Total Sexual Wellness dollars and percentage value AUS).

Throughout October last year, Australian couples Justin and Jess and the Tims travelled the country visiting Australia’s most revered boutique and luxury hotels, including VDL Stanley Tasmania, Paperbark Camp Jervis Bay, Empire Spa Retreat Yallingyup, The Atlantic Byron Bay, Thala Beach Nature Reserve Port Douglas, Ovolo Laneways Melbourne and QT Melbourne.

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