Tuesday, June 25, 2024

First Choice Liquor Market unveils new campaign

First Choice Liquor Market is vowing to be Australia’s ‘first choice’ in a new campaign launching today (24 July).

The ‘That’s Why We’re Your First Choice’ campaign is said to “champion the friendly in-store team members who offer expert industry knowledge”.

The campaign also highlights the “huge” range on offer. This includes more than 1000 wines from Australia and abroad, over 50 local and international single malt whiskies and more than 140 craft beers in every store nationwide.

The new campaign comes as First Choice Liquor Market is crowned Canstar Blue’s Best Liquor Retailer Brand in Australia for 2023. The retailer scored five stars for checkout experience, customer service, store layout and presentation, deals and specials available, as well as overall satisfaction.

Coles Liquor General Manager of Customer & Loyalty Mia Lloyd says it’s an honour to be recognised as the liquor retailer with the most satisfied customers for 2023.

“To be voted the country’s best liquor retailer is testament to our team members and we want to thank our customers for making us their first choice,” she says.

“We’ve worked hard to make sure we offer excellent value and expert advice, so we’re proud to be the only liquor retailer to receive five stars for overall satisfaction, customer service, checkout experience and our offer on deals and specials.”

More about the campaign

The new campaign, promoted as the retailer’s “biggest ever”, was developed in partnership with Bashful Creative Agency.

“We wanted this campaign to hero the true stars of First Choice Liquor Market so we featured real team members such as Kim Craig from the Mango Hill First Choice Liquor Market in Queensland, and Adam Round, from the Mornington store in Victoria,” says Bashful Strategy Partner Guy Marshall.

“First Choice Liquor Market is always looking for new ways to delight and inspire customers and this campaign captures the brand’s strong offering and down-to-earth approach.”

To celebrate the launch, First Choice Liquor Market has partnered with Southern Cross Austero’s Triple M in Queensland who will run an on-air competition and include in-store activations in Maroochydore (25 August), Cairns (2 September), Morayfield (31 August), Runaway Bay (1 September) and Kenmore (9 September).

The ‘That’s Why We’re Your First Choice’ campaign will run throughout the year on channels such as out of home, video, digital and social media.

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