Hi-Chew has proven to be a strong seller at Coles, in less than three months.
Since the end of May, the bags have been stocked at various Coles locations nationwide, with the Hi-Chew Original Mix ranking 3rd in sales value as of mid-August, with Sweet & Sour near the Top 10, and Tropical Mix in the Top 20.
“After just a few months in Australia, we’re outselling many famous global brands,” says Managing Director of Morinaga Asia Pacific Co, Terry Kawabe.
“This parallels the success we’ve seen in New Zealand, where sales of Hi-Chew have jumped by 300% in five years. At Pak ‘n Save and New World markets in Auckland, our sales per store hit nearly 1000 units a month this year – over 20 units per 100,000 population.”
Recently, we covered a story discussing Hi-Chew’s latest and possibly brightest campaign, ‘Fortune Flavour’s the Bold’.
The campaign spread awareness and sales of Hi-Chew in Australia and New Zealand.
Managing Director of distributor Grocery Corporation, Anthony King explains: “Hi-Chew is the best-selling soft candy in Japan, and the sales results here in Australia are highly encouraging.
“To encourage trial purchases, we’ve been supporting our retailers with monthly 25%-off promotions.”
Hi-Chew is ranged at selected Coles stores nationwide.
Available packaging includes peg bags with mixed flavours (100g Original Mix, 100g Tropical Mix, 90g Sweet & Sour) and sticks in four different flavours (Strawberry, Grape, Green Apple, Mango).
