Klarna reaches one million app downloads

Klarna has surpassed one million app downloads in Australia, doubling its downloads since December 2020.

According to Klarna, the shopping service continues to serve as a growth engine for Australian merchant partners, with users shopping at over 25,000 merchants, allowing them to pay in 4 at any store.

The average age of the Klarna shopper is 33, with the current “heartland” for Klarna growth in Australia being 21–44-year-olds, especially young families.

Most Klarna shoppers live in Sydney (23%), Melbourne (20%) and Brisbane (12%) and Perth (7%). Over a third use Klarna every month (33%), while 30% use it every few months. 10% use it weekly.

People shop with Klarna for a wide variety of goods, from clothing and accessories (28%) to electronics (16%), beauty products (16%) or furniture (14%).

“As we see more consumers moving away from traditional forms of credit towards transparent and innovative, interest-free payment options, our goal is to deliver the best shopping experience for consumers, giving them more flexibility and control, better deals, and more value out of their purchases, and to do so responsibly, by encouraging consumers to carefully manage their finances and being mindful when they shop,” says Klarna Chief Expansion Officer Camilla Giesecke.

In terms of top reasons for using Klarna, almost 19% of respondents to a recent Klarna consumer survey say they mainly want to spread the cost for something more expensive.16% appreciate most that Klarna doesn’t charge interest or fees when paid on time. 82% of respondents are “likely” and “very likely” to recommend Klarna to a friend or family member.

Klarna provides an end-to-end shopping experience that helps consumers find the best value with the flexibility of paying in 4 at any store.

Additional smart app features include:

  • Price drop notifications
  • Exclusive deals
  • Shareable shopping collections, allowing

Rewards Club, the company’s loyalty program, also allows users to earn vibes to unlock gift cards, Flybuys points, and other perks.

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