Nutri-Grain has launched a new limited-edition variant with Cinnabon.

Delivering a bakery-inspired twist to the cereal, the new product combines Nutri-Grain’s signature “crunch” with the “indulgent” flavour of Cinnabon’s “famous” cinnamon scrolls.

Mars Snacking ANZ Marketing Director Xavier Shortal says the new product captures the excitement around unique flavour collaborations that spark curiosity and conversation.

“Nutri-Grain is a much-loved cereal, enjoyed for breakfast in many homes across the country, yet we know Aussies also enjoy Nutri-Grain at all times of the day, whether it’s in a cup, in your hand, in a lunchbox – the opportunities are endless,” he says.

“[This] is why a Cinnabon scroll flavour collaboration felt like the perfect fit for a bakery-inspired x breakfast mashup – Nutri-Grain Cinnabon is what happens when you take a flavour people already obsess over and give them a whole new way to enjoy it.”

Nutri-Grain x Cinnabon is available for a limited time only at Coles, Woolworths and selected independent retailers. 

Other Cinnabon collabs

In recent months, Cinnabon has been part of a number of other grocery collaborations.

Golden Gaytime recently teamed up with the American bakery brand to launch a new ice cream variant. The new product combines Golden Gaytime’s signature biscuit crumb with Cinnabon’s “iconic” cinnamon and cream cheese flavour.

In other launches, Hugos Chocolate and Cinnabon unveiled Hugos Cinnabon Bombs. Inspired by the flavours of Cinnabon, the new product features a soft cinnamon flavoured centre made using Makara cinnamon and crispy filo pastry pieces, coated in “smooth” cream cheese frosting inspired by the flavours of a cinnamon scroll.