Out-of-home media company Shopper Media has expanded its partnership with ISPT that will see it install 230 screens across a portfolio of 28 shopping centres nationwide.
ISPT has a portfolio of retail-based local and medium shopping centres worth an estimated $6.7 billion, that is responsible for delivering returns to some of Australia’s largest industry superannuation funds.
“Shopper Media is excited to have extended our existing partnership with ISPT, adding a further 20 centres across NSW, Victoria, Queensland and Western Australia and expanding our offering of digital and dynamic screens across the Shopper Media network,” says Shopper Media Chief Operations Officer Ed Couche.
Shopper Media will install its “market-leading” ultra-thin, high-definition Blade panels incorporating “cutting-edge” design features, promoted as being perfect for showcasing brand messages in today’s busy shopping centre environments.
“The partnership with ISPT demonstrates our commitment to enhancing shopping centre experiences,” says Mr Couche.
“Our focus on data connectivity allows us to deliver engaging and contextual advertising campaigns.”
Shopper Media currently boasts a portfolio of more than 400 shopping centres that are said to provide essential retail for local communities across the country.
