Shopper Media Group has rebranded to Shopper, with the aim of strengthening its hold in retail out-of-home (OOH) media.
According to CEO Ben Walker, the rebrand reflects the company’s journey from emerging disruptor to established leader within the retail OOH category.
“Our rebrand and new positioning ‘closer to customers’ demonstrates our power as a valued partner and our capacity to unite brands and shopping centres with their customers,” he says.
“Through the strength of our national network and our ability to connect with shoppers at scale we will continue advocating for retail OOH and accelerating change that drives growth for the category.
“The shift from Shopper Media Group to Shopper encapsulates our pride and confidence in what we have achieved and our vision to explore new and exciting ways to further leverage technology and connect with audiences where they live, make life decisions and become customers.
“Our fresh new look and feel is inspired by the audiences we represent. The Shopper brand is approachable yet powerful, and a colourful new palette reflects the energy and vibrancy of Australian local communities.”
Shopper says its focus on data-driven insights, digital products and technology has been intrinsic to the brand’s DNA from the beginning and was “thoughtfully” woven through when defining the new brand direction for the business.
“The name Shopper captures our position of being up close to customers where and when it matters most for brands: in their communities, at their local shopping centres, where everyday life happens and buying decisions are made,” says Mr Walker.
“Our positioning, ‘closer to customers’, talks to how we connect brands where audiences are actively seeking out products and services to meet their needs.”
Shopper’s OOH advertising screens are positioned in shopping centres across Australia.
The screens are said to be strategically placed to showcase brands’ advantage right where millions of Australians turn into customers.
Through continued investment in “industry leading” technology, Shopper’s 100% digital advertising screens are said to offer dynamic capability, animation and programmatic trading to bring brand stories to life.
Shopper says its digital network and deep data analytics provide customised and engaging OOH solutions delivered at the right time and in the right place.
“Shopper leverages the power of local, at scale with over 400+ shopping centres – and more to be announced throughout 2021,” says Mr Walker.
“We are passionate about our retail specialisation continuing to disrupt the dynamic retail OOH category and offer high impact, dynamic, brand safe media solutions for our advertisers.”