Wednesday, June 19, 2024

Snickers paired with ‘popular’ butterscotch for latest launch

Mars Wrigley has introduced Snickers Butterscotch, described as a sweet, buttery, nutty creation.

The new product is “packed” with roasted peanuts, “chewy” caramel and a slab of butterscotch flavoured nougat that delivers “notes” of caramelised brown sugar.

The recipe was formulated and manufactured in Australia, at the company’s Ballarat-based Innovation Hub. This marks the second locally developed Snickers flavour variant since Mars Wrigley returned the production of Snickers back to Australia last year, after investing more than $100 million in new technology and factory upgrades to shore up the local production of the brand.

Snickers Portfolio Director Richard Weisinger says the new flavour variant combines the flavour-powerhouse combo of chocolate and caramel with much loved butterscotch.

“Butterscotch is proving to be incredibly popular with consumers, particularly when paired with chocolate and caramel. This makes it a decadently sweet and irresistible flavour variant for the Snickers brand and the perfect little indulgence,” he says.

“After significant investment in our Snickers manufacturing capabilities over the last few years, we’ve been able to deliver locally made consumer-led production innovation that reflects the tastes preferences and desires of our Aussie consumers.

“Snickers Butterscotch Flavour is a fan-favourite amongst Snickers lovers. We are anticipating it will be incredibly popular right across the country.”

Snickers Butterscotch Flavour (RRP $2) is available now via leading supermarkets, independent retailers and convenience stores.

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