Friday, April 19, 2024

So how was Amazon’s first year in Australia?

Amazon Australia has revealed its top-selling items from the past year – and some of the shopping trends it’s seen so far.

They’re all in the ‘Amazon Australia 2018 Trends Report’.

The retail titan says it’s grown its available selection fivefold since its launch Down Under. It now offers nearly 100 million products across 29 categories – from almost 10,000 Australian sellers.

It says it’s also reached several other milestones, including:

  • The arrival of Alexa.
  • Fulfillment by Amazon, launched in February.
  • Global Store, launched in May.
  • Amazon Prime, launched in June.
  • Amazon’s first ever Australian Black Friday sale event in November.

According to the ‘Amazon Australia 2018 Trends Report’, key trends and top-selling items include the following.

‘Nostalgia and embracing your inner child’

Nostalgia has emerged as a key trend from the past year, says Amazon. Aussies have snapped up retro games, clothes, toys, and characters. These include Nintendo classic consoles, Mario Cart, LEGO, monopoly, Connect 4 and Operation.

The trend also covers fashion. Logo T-shirts, denim jackets, boldly branded hoodies and Casio’s old-skool black-resin digital watch have all sold well.

‘The self-care nation (wellness, fashion and beauty)’

The report covers Australians’ love of wearable tech. Garmin and FitBit products made up almost half Amazon’s top-10 bestsellers in electronics, the company says.

It also looks at the strong performance of supplements and health tea. Brands such as Ovvio and Madura have been very popular, along with local health-food company Zen Green Tea Matcha.

‘The rise of the fur baby’

Amazon says Australia’s love of pets is reflected in the success of Amazon Pet Supplies.

The company says Aussies spend more than $12.2 billion on pet products and services every year. They also splash out an estimated $490 million on pet insurance.

The most beloved pet brands across the dog and cat categories from Amazon’s top-10 bestselling products include Greenies, Fancy Feast, Supercoat, Hill’s Science Diet and Schmackos.

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