Saturday, June 15, 2024

Streets expands ice cream-inspired fragrance range

Asembl has brought Streets and Dusk back together to introduce another range of ice cream-inspired fragrances.

Joining the existing collection, which includes items inspired by Bubble O’ Bill, Golden Gaytime, Rainbow Paddle Pop and Splice, are:

  • Classic Chocolate Paddle Pop MoodMist fragrant oil and candle
  • Classic Banana Paddle Pop MoodMist fragrant oil and candle

“We’re excited to be heading back into Dusk ahead of summer with the launch of this Classic Chocolate Paddle Pop and Classic Banana Paddle Pop range,” says Streets Marketing Manager Tansy Skidmore. “Our latest collection with Dusk truly evokes summer days and good times.”

Dusk General Manager Product & Marketing Julia Utz adds: “We’re thrilled to introduce two new cherished favourites to the Streets x Dusk collection – Classic Chocolate and Classic Banana Paddle Pop. Inspired by our iconic childhood favourites, this collection combines Dusk’s unparalleled home fragrance expertise with the very essence of hot summer days and everyone’s favourite delicious ice cream treats.”

Priced at $24.99 for the MoodMist fragrant oils and $54.99 for the candles, the new range is being supported extensively by Dusk in-store and online with branded point of sale and an extensive marketing campaign.

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