Monday, July 22, 2024

Tic Tac encourages kindness

Tic Tac has launched a new campaign encouraging Aussies to ‘Share a Little Kindness’.

This follows research from the confectionery brand, finding that a little kindness goes a long way.

According to the research, 49% of the Australians surveyed say a single act of kindness has changed their life.

94% of respondents recognise being kind to yourself and others is essential for one’s overall wellbeing. Compared to 12 months ago, 40% of respondents think they’ve become kinder to themselves and others. 35% feel that those around them, including friends, family, their spouse or partner, and colleagues, are also now kinder.

“It’s heartening to see that Australians have emerged from the challenges of the last two years kinder and more compassionate to others and themselves,” says Tic Tac Senior Brand Manager Azzurra Puricelli.

“When it comes to showing how much we care, it’s not about extravagant gestures, our research shows 70% of Aussies see quality time as the act of kindness they value most.”

“At Tic Tac we believe in life’s small moments of joy, so we’ve launched our new ‘Share a Little Kindness’ campaign to help Aussies create unique experiences to share with their loved ones.”

Share to win

As part of its campaign, Tic Tac has released limited edition packs across all flavours (Original Mint, Orange, Fruit Adventure and Watermelon Mix) featuring messages of kindness.

The brand is encouraging Aussies to be kind to themselves and others, by giving away different shared experiences. Until 10 July 2022, consumers can buy any Tic Tac ‘message’ pack, find the code inside and enter their details online, for the chance to win two $100 gift cards.

For more information, visit

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