Saturday, June 15, 2024

IRI and NPD rebrand as Circana

Following their merger in August 2022, Information Resources, Inc. (IRI) and The NPD Group (NPD) today unveiled a new combined company name and brand identity: Circana.

Circana™ is the “leading” advisor on the complexity of consumer behaviour.

Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, Circana provides clarity that helps clients take action and unlock business growth.

Circana President and Chief Executive Officer Kirk Perry.

“We are proud to begin this new chapter together as Circana, a name that conveys our 360-degree, full-circle understanding of the consumer and market, and our unique ability to bring clients a complete view of the consumer, store and wallet,” said Circana (formerly IRI® and NPD®) President and Chief Executive Officer Kirk Perry.

“In today’s dynamic global retail and media environment, our value proposition has never been stronger. Circana is undeniably best positioned to advise the world’s leading brands and retailers across almost every industry on how to identify opportunity, ignite innovation and grow well into the future.”

Leveraging the vast data and expertise of its heritage firms, Circana tracks millions of products spanning 2000-plus categories across 500,000-plus stores in 20 countries, with insights powered by the industry’s most advanced technology platform, Liquid Data®. Today, Circana advises almost 7000 brands and retailers worldwide.

Circana Board of Directors Chairman Tod Johnson said, “The combination of IRI and NPD created a category of one. In the months since the merger, we have demonstrated — for our clients and for our team — the immense value of bringing our firms together. Moving forward with a unified name and brand signifies that Circana is committed to delivering on the full value of our powerful combination for all of our stakeholders, with a relentless focus on innovation and growth.”

The Circana brand was created in partnership with global brand consulting firm Landor & Fitch.

About Circana

Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7000 of the world’s leading brands and retailers take action and unlock business growth. Circana understands more about the complete consumer, the complete store, and the complete wallet so its clients can go beyond the data to apply insights, ignite innovation, meet consumer demand and outpace the competition.

For more information, visit circana.com.

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