Wednesday, November 20, 2024

News & Latest Stories

Gatorade to launch liquid concentrate

Sports drink brand Gatorade has introduced Gatorade Liquid Concentrate, which the brand says will be a “thirst-quenching and easy source of hydration for athletes”. The 1lt Gatorade Liquid Concentrate will be available in...

Lion Masters the West

Lion Dairy & Drinks has relaunched its white milk range in Western Australia under the Masters brand. “We listened to what the WA farmers supplying our dairy milk and WA people wanted,” Lion...

Non-food leads innovation in retail marketing

The POPAI 2016 Marketing at Retail Awards were presented last week when Toyota, Revlon, St George Bank and Rebel took out four of the major awards.  The awards celebrate excellence and innovation in...

Light Ball Sydney aims to normalise mental health

Charity groups batyr and Pieta House will be the beneficiaries of the second Light Ball Sydney dinner on October 15, as part of an effort to increase awareness about mental health. The black...

Domino’s announces new digital technology partner

Australian interactive digital technology provider Mandoe Media has announced a partnership with Domino’s to deliver intelligent customer engagement solutions for their stores. The partnership will see Domino’s roll out new digital menu boards,...

Small businesses delaying adopting technology

Research from the Commonwealth Bank has revealed that the majority of Australian small businesses prefer to postpone adopting new technology into their day-to-day operations because the benefits are not immediately realised. Eighty per...

SPAR Netherlands gives away private label products

During the first three weeks of September, SPAR customers in the Netherlands received one free SPAR Own Brand product when purchasing a promotional A-brand product of the same type. In return, customers were...

FoodWorks’ new retail strategy

Independent retail supermarket group Australian United Retailers Limited (AUR) has revealed that it will roll out three new FoodWorks formats from 2017. “We now have access to the most up-to-date detailed data and...

Wild Turkey launches global advertising campaign

Directed by and starring Academy Award-winning actor Matthew McConaughey, the ad aims to reintroduce the world to the iconic bourbon. The TV spot follows the journey of a woman and a glass of...

Kingsford charcoal to light up Australian market

American charcoal brand Kingsford Charcoal has entered the Australian market following a launch in Sydney. The event was hosted by Dale Vine from TV’s The Block and featured mechanical bull riding, beer from Wayward Brewing...

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